SHINBIYO

A cosmetology magazine for beauticians who continue to pursue technology and design for a lifetime

It is a cosmetology magazine that leads the industry while staying close to the evolving Japanese cosmetologists and beauty culture since its inception in 1919 (Taisho 8). We develop plans centered on information to hone the "technical power" that is the basis of salon work and the "design power" that is directly linked to sense and originality. In addition, we will deliver the latest and deep trends of the industry that read the needs of the times, which will be a hint for attractive menu development. In recent years, we have not only developed in the magazine, but also engaged in technical explanations using videos and seminar business from the perspective of industry-specialized magazines, and will provide content that is useful to readers.