We would like to congratulate you on the grand opening of JAPAN HAIR COLLECTION 2022 Spring & Summer, which aims to promote the overseas expansion of the hairdressing and beauty industry centered on Japanese hairstyles.

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The fashion market, including cosmetology in Japan, which faces a declining population, is shrinking, but if you look at the world, you can see that it is a growing market.

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The Ministry of Economy, Trade and Industry held a study group to think about the future of fashion at the end of last year and has been discussing with many experts. Fashion is one of the most important areas where Japan can capture overseas demand. I got the conclusion that it is.

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Fashion is not just a discussion of clothing, it can be said to be a medium that expresses the culture of a country or region, the values and self-expression of that era, and the creativity of people. In that sense, hairstyles are an integral part of fashion.

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Japanese cutting technology, which has been making efforts to create Japanese hairstyles that are difficult to handle due to hair quality, has the potential to support the self-expression and fashion of people all over the world. I think. In addition, the total overseas expansion of the hairdressing and beauty industry, including products related to Made in Japan such as hairdressing and beauty equipment and hair care products that utilize Japan's proud technology, has the potential to be called Cool Japan in the future. We believe that this initiative, which aims to realize these, is extremely important.

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Last but not least, I would like to congratulate you on the further development of JAPAN HAIR COLLECTION and the success of all of you.

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Toshimichi Matano, General Manager, Fashion Policy Office, Commerce and Service Group, Ministry of Economy, Trade and Industry